*New Exclusive Festival Garden* *Extra Night of Live Music*
*Most Pre-Announcement Tickets Sold Ever*
Lytham Festival 2017 is to offer a brand new VIP experience with the launch of The Festival Village.
It is announced today that there will be three very different VIP experiences for the Lytham Festival-goer with The Marquee, The Terraces and new for 2017, The Garden.
The full line-up for Lytham Festival 2017 will be announced this Sunday at 7pm and it will include an extra night of live music.
But in the meantime festival organisers have revealed the Main Proms Arena on Lytham Green is to receive a VIP makeover with the addition of The Garden.
The Garden will sit between The Marquee and The Terraces. Previously The Marquee has housed up to 800 people but this is now being reduced to just 250 while the new Garden will instead accommodate around 1,000 people. The Terraces will remain the same size with a capacity of up to 400 people.
This new Garden facility can be experienced for a £25 upgrade on a concert ticket and will include posh loos, high-end catering outlets and bar areas in an exclusive festival playground.
Lytham Festival director Peter Taylor said: “We want to offer a whole new VIP experience for 2017. We are already offering an extra night of live music but in addition to that we want to ensure as many people as possible can enjoy a VIP upgrade.
“Our VIP marquee has always been incredibly popular as have the Terraces but we’ve decided we need to offer an extra upgrade that is still exclusive but is less formal. The Garden is just that and we expect this to be extremely popular.”
Tickets for Lytham Festival 2017 go on sale at 7pm on Sunday (December 18) when the full line-up will be revealed at www.lythamfestival.com
Peter added: “We are very excited about announcing all the main headline acts for Lytham Festival this week.
“Once again we have an eclectic mix of music stars from across the globe and we are confident 2017 will be a year that has mass appeal to a very wide audience.
“We have been planning next year’s festival for months and have put a real emphasis on ensuring we have pop stars and musicians to suit every age group, so watch this space.”
More weekend tickets have been sold than ever before for Lytham Festival 2017 in anticipation of the acts that will be performing. Early Bird tickets totalling a staggering 3,000 have already been sold – last year just 500 were sold in advance of the acts being announced.
Peter said: “Lytham Festival 2016 saw us bring globally renowned stars to Lancashire and, on the back of that, 3,000 people have already secured weekend tickets for 2017. This is the largest amount of tickets we have ever sold before announcing who is performing.
“The result of that is when we go on sale on Sunday evening there will be just 1,000 Weekend Passes remaining.”
The Pass, giving festival-goers access to the Main Proms Arena on Wednesday to Sunday, will be available for £175.
Full details of the headliners in the Main Proms Arena at Lytham Festival will be revealed online at www.lythamfestival.com at 7pm on Sunday 18 December when tickets will immediately go on sale.